Saturday, September 23, 2006

MC CAS Identity

Hi,
first we have to define, what we want to achieve by creating our Identity... I agree with Nikki, that it is not easy to link the CASino idea with some goals or direction, but with McDonald it would be even harder. If we want to create something just because of fun, McCAS might be a good idea and we can play around it a lot. But if we want to present the Identity of the MC 06/07 in front of the plenary and want to link it to our plan or our ambitions, I would suggest come back to the CASino idea.

The casino is usually being linked with fancy dresses, high stakes, lot of money, big risks and success. So let's focus on the high stakes and the success - let's finally define our ambitions so we are able to say at the end of our term, whether the MC CAS 06/07 was or wasn't a successful team.

Until we answer the first question (why we are calling us MC CASino), we cannot answer the second question (whether we like it or not). And to the third question, I think my answer will not surprise anyone: It is the difference and the diversity. Of course I expected, that this term will be different than previous 5 years in AIESEC, and I counted with different working conditions, different communication styles and everything and I am very happy, that my expectations were correct in a way - I had no idea, what was awaiting me, the only thing I knew it will be different... And it is. The second thing I enjoy much in this term is the team - maybe we don't have much team experience so far, but I am sure you will agree with me, that we are quite diverse team and our personalities are different. The only thing now is to use this knowledge and leverage upon this fact to increase our performance and our contribution.

Wednesday, September 20, 2006

McCASino

Why are we calling ourselves MC CASino?
Why do you like being in the MC CASino?
What's that that we are enjoying this term?

Hmm... MC CASino... You said you felt like a dealer, and someone, cant remember who, brought the CASino idea. The right moment, the first three letters of casino, it seemed perfect. but it just doesnt make thaaaaat fun to me, it is creative, but i dont think i feel like a dice, or a umbrella drink hahaha. Ive thought of CASino sooo much, trying to figure out stuff, like who can be the casino dancers (obviously Martin and me i guess, but Duro, i have a video that shows us all you are a roll call fan), this MC CASino sale, Magaly said she's like a dealer (No ladies and gentlemen, she doesnt sell drugs)... Well... today I was reading my @ emails and instead of reading "emcee" i read "mac". So i was like...Mc CAS?...Suddenly my twisted mind came with this Mc Menu idea. MC Menu? Yes, I'll explain it to you.

Mc Menu, we all know about the Mc Menu. Different products that taste good, and make good combos. Different people that can make a good team...
So, you can make a McMenu Combo, by picking 3 products from the list. The problem is that in this McMenu we're 7. Yes, we would get really fat if we eat 7 products. But in this case, 7 people working for the region... can be a good McMenu, right?
Now im presenting the new products of the McMenu:

* McGaly
* Mctin
* Duro McKugla
* McFranks
* McTati Deluxe
* McNikki with Oreos®
* ViviMAC

But these are only names... which real products can we relate to their positions?

The BigMAC... the one thats in front of the rest. The Other restaurantes when they hear mac, they think of BigMAC. Its the face of the McMenu, the leader of the rest of the dishes.
Other featured hamburgers... the other main dishes, without a hamburger, there wouldnt be a mc menu, without hamburgers, there wouldnt be mac!

The Fries... The perfect sidedish, and some people wouldnt consider 'em a sidedish, 'cause they believe the McFries are the real products that position Mac... they sell mac.
The Beverages... For many years there was coke. After that, sprite... but now we have new beverages that let you make an impact on your meal. For example: Iced tea. The issue was to lose weight and avoid drinking coke, cause its bad for health. And they added iced tea to McMenu. And without the beverage, it would be hard to swallow everything.
The Salad... healthy, low FAT, its an option for those who care about health, who avoid being like the rest and lead their lives and impulssions. An option that cares about health, that cares about people.

The Dessert... mac innovates very much with new desserts, the improve the size, the taste, they add new flavors... they get creative innovating but they always have a mac style... theres a strict brand to follow, you know?
Cheeseburger ...The saviour of the day. Its good, its tasty, it helps you to save money, its a good burger, cares about your budget.

Its not crazy to think about this. After all, we're McCASino, a new McCombo that now includes 7 very different products that working solo can be good, but when theyre together in a McCombo, are even better.

BTW, this blog wasnt supposed to be non f.a.t.? Im 20 pounds overweight, help me please...